Sunday, April 30, 2017

YouTube Says Short Spots Are Having Big Impact



YouTube, which started selling a six-second ad format called “bumpers” a year ago, says those small ads are having a large impact.


Did You Know That 13 Reasons Why's Katherine Langford Is A Fantastic Singer?



While playing the complex character proved that Langford had major acting chops, her secret YouTube page that was recently unearthed by PopSugar (and a ton of adoring fans), reveals that she is also an amazingly talented singer.


Cenk Uygur Wants You to Know About His 80 Million YouTube Views



Cenk Uygur attacked The Daily Banter (or "The Daily Fluffer"!) for being an establishment site shilling for corporate Democrats.


YouTube video of Putin singing 'Creep' is beautiful and fake - CNET



Commentary: This is art of an exalted kind. Radiohead sung by a head of state.


Google Roundup: Earnings, Android, Home, Earth, Uber Row, Gender Bias, YouTube



Encouragingly, Other revenue (including Google Play, hardware and Cloud) jumped 49.4% while Other bets (currently Nest, Verily and Fiber) revenues grew 47.9%.


The full story of the horrible YouTube family that abused its kids for yucks



Goofing with kids can be fun sometimes. For instance, try convincing a niece or little brother that there's only one Property Brother, then watch them work tirelessly to prove you wrong.


CMO Today: Google Reports Strong Growth Despite YouTube ...



Here's your morning roundup of the biggest marketing, advertising and media industry news and happenings.


YouTube, Homer Simpson and the Creative Revolution



YouTube—the cause of … and solution to … all of content creators' problems. If Homer Simpson would permit us to repurpose his infamous toast, it evokes a familiar sentiment with YouTubers when they think about the mother ship.
http://www.adweek.com/digital/tj-leonard-videoblocks-guest-post-youtube/


Saturday, April 29, 2017

Google made 'thousands of calls' to prevent advertisers from boycotting YouTube



An uproar that began with hate speech on YouTube was quelled only after a major charm offensive by Google. The Internet giant was forced to make an all-out public relations push in recent weeks to reassure big advertisers after some well-known brands ...
http://www.cnbc.com/2017/04/27/google-ceo-sundar-pichai-thousands-of-calls-on-youtube-boycott.html


Brazilian Women Are Owning the DIY Construction YouTube Space



Seven years later, Cipriano continues to remodel her home—but now she films her work and shares her expertise with others on YouTube. The 23-year-old has a powerful online following, especially among other women. It's easy to see why: she shows them ...


YouTube Says Short Spots Are Having Big Impact | Broadcasting ...



YouTube, which started selling a six-second ad format called “bumpers” a year ago, says those small ads are having a large impact.
http://www.broadcastingcable.com/news/currency/youtube-says-short-spots-are-having-big-impact/165325


K-Pop Superstars BigBang Go Camping in YouTube Red's First Korean Show



Korean pop phenoms BigBang are starring in their own reality-comedy show on Google's YouTube Red subscription service - the first Korean-language original series from the video giant.


YouTube Provides Update on Restricted Mode Filter



In an official post on the YouTube Creators Blog, the site's vice president of product management, Johanna Wright, says the algorithm that filtered content out of Restricted Mode was wrong.


YouTube will search for the next Justin Bieber with a cover song competition show



Ryan Seacrest will produce the cover song competition series Best.Cover.Ever in collaboration with YouTube and production company EndemolShine (known mostly for reality hits like The Biggest Loser and MasterChef), as reported by The Hollywood ...
http://www.theverge.com/2017/4/27/15457582/youtube-ryan-seacrest-ludacris-best-cover-song-contest


YouTube Announces Music Competition Series for Emerging Acts



... 2017, in Inglewood, Calif. YouTube is launching a new music competition series for emerging artists featuring Derulo, Lovato and The Backstreet Boys.


Google has taken 'significant steps' to address YouTube controversy, CEO says



Google Inc. GOOG, +0.29% GOOGL, +0.26% Chief Executive Sundar Pichai said Thursday that his company has taken "significant steps" to address advertisements appearing on controversial videos on YouTube, owned by Google-parent Alphabet. YouTube ...
http://www.marketwatch.com/story/google-has-taken-significant-steps-to-address-youtube-controversy-ceo-says-2017-04-27


Friday, April 28, 2017

How Much Did the YouTube Ad Boycott Cost Google in the First Quarter?



In late March, a slew of brands, including Coca-Cola (KO) , Walmart (WMT) and AT&T (T) , began flocking away from YouTube after it was discovered that their advertisements were appearing alongside offensive or controversial videos. At the time, Google ...


People don't trust YouTube, but they can't look away



There's no question that YouTube is under public scrutiny after large, global brands recently halted campaigns on the platform because ads were showing up next to offensive content.
http://www.businessinsider.com/people-dont-trust-youtube-but-they-cant-look-away-2017-4


Vikings' 'Legacy of Failure' Youtube doc is sad, mean, funny, accurate [VIDEO]



It's the latest in a popular Youtube video editor's series, with each exploring a certain team's "Legacy of Failure.
http://www.citypages.com/news/vikings-legacy-of-failure-youtube-doc-is-sad-mean-funny-accurate-video/420506143


YouTube Provides Update on Restricted Mode Filter



In an official post on the YouTube Creators Blog, the site's vice president of product management, Johanna Wright, says the algorithm that filtered content out of Restricted Mode was wrong.
https://smallbiztrends.com/2017/04/youtube-updates-restricted-mode.html


YouTube Kids comes to smart TVs



YouTube Kids, the application offering a filtered version of YouTube that's more kid-friendly, is now natively available on the big screen for the first time, Google announced today.
https://techcrunch.com/2017/04/25/youtube-kids-comes-to-smart-tvs/


YouTube bets its future on Asia



YouTube is betting big on Asia, aggressively pushing to expand localized content in the region, even as the online video platform threatens to eclipse television viewership in the U.S.
http://www.cnbc.com/2017/04/26/youtube-bets-its-future-on-asia.html


YouTube's advertising problems won't drag down Alphabet's first-quarter earnings



But analysts at Nomura Instinet predict YouTube will lose roughly $750 million of an originally estimated $10.2 billion in revenue this year over the ads controversy.


Cenk Uygur Wants You to Know About His 80 Million YouTube ...



Cenk Uygur attacked The Daily Banter (or "The Daily Fluffer"!) for being an establishment site shilling for corporate Democrats.